I first discovered Uoma Beauty last July- on National Lipstick Day! Ulta was having a huge sale on lipsticks, and I was just about to purchase a MAC lipstick when I noticed a brand I hadn’t heard of before. After I discovered that the brand was an inclusive, Black-owned cosmetics company, I was sold! I took my MAC out the cart and put 2 Uoma lipsticks in, which was a great decision on my part😁. Fast forward to almost a year later, I am eager to share this Uoma lipstick review, and am a loyal Uoma customer that eagerly awaits for Sharon Chuter’s new masterful ideas. You can learn more about Uoma’s beliefs here.
UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.
uomabeauty.com
I have 6 products in total from Uoma, but I’ll be sharing my 4 favorite items in this post- the lipsticks! I will be swatching the shades Miriam and Winnie from Bad*** Icon Matte, and the shades Lady of Gold and Poise from Black Magic Metallic. So, without further ado, here are my (very positive) impressions!
Bad*** Icon Matte Lipstick
The Swatches
The Claims:
- highly pigmented with one stroke
- lightweight
- silky texture
- “long lasting hydration”
Are the Claims True?
Yes! These lipsticks are very pigmented, you just need one stroke, they go on smooth and silky, and they are moisturizing. However, I wouldn’t exactly describe the hydration as “long lasting.” I still find myself grabbing a lip balm after an hour, though I can’t really complain because a moisturizing matte lipstick is a dream come true!
Color/Look
The color is gorgeous, so no complaints here! I also want to point out that the lipstick really does look just like the images on the website, so if you’re interested in a color other than what I have posted, you can trust the website!
Value
I bought these lipsticks discounted (maybe for $12), and I’m not sure that I would purchase them for the regular price of $24. It’s not that they aren’t worth the price, I’m just cheap and always willing to wait for a sale! Actually, I encourage you to only buy Uoma lipsticks on sale because they’re discounted so often. In fact, they’re half off at the time I’m writing this blog post.
Longevity
If you’re going to be out all day, definitely expect to reapply this lipstick twice or thrice. I wish it lasted longer, but longevity isn’t the selling point of these lipsticks, so no real complaints!
Quality
These lipsticks are formulated without parabens, talc, fragrance or D5, which is great. The packaging is also really nice and sturdy. I wish there were more natural ingredients, but at least there’s mango butter!
Black Magic Metallic Lipstick
The Swatches
The Claims
- Glitter effect/multi-dimensional shine
- Moisturizing
- Pigment doesn’t budge
- “Comfortable and plush on the lips”
Are the Claims True?
Once again, yes!
Color/Look
As with all Uoma products, the color is beautiful. The glitter/metallic effect is perfect- not too overpowering, but not too bland, either. I don’t think the photos on the website match with how the colors really look as well as the Bad*** Icon Matte Lipstick does, so I recommend looking at actual reviews. On the website, the Lady of Gold color has an orange tint, but, as you can see in the photos I took above, it’s really just a sheer gold. Although, you can’t really go wrong- you’re bound to love the color no matter which shade you pick.
Value
Again, I got this product on sale. The Black Magic Metallic Lipsticks are normally $26, but they’re on sale for $13 periodically, including at the time I’m writing this post! While I would have a difficult time bringing myself to spend $26, $13 is, by far, a steal of a deal!
Longevity
The longevity in these lipsticks isn’t impressive in the least. I wasn’t exactly disappointed, as the Black Carnival lipsticks, like the Bad*** Icon, aren’t marketed for being long-lasting. However, I would be able to call these lipsticks perfect if they lasted a bit longer.
Quality
These lipsticks are cruelty free, and formulated without parabens, talc or D5. Again, I wish that there were more natural ingredients, but they have great packaging, and sturdy lipsticks.
If you’re hesitating on whether or not to purchase lipsticks from Uoma, don’t (as long as they’re having a sale and/or you aren’t broke)! Oh, and don’t forget to look for them on ulta.com during National Lipstick Day!
Do you still have questions about Uoma lipsticks? Have you tried their products? What did you think? Comment below! Want to read more lip product reviews? I’d love for you to read my review on Ciate!
What do you think?